The ITAM Volunteers are all independent consultants and do not work for software or technology vendors. This results in impartial, honest, and practical guidance on defending your audit. All of our leading professionals – each with eclectic knowledge spanning the industry – are ready to offer you support when you need it mos


For Desktop & SaaS

A former IT Asset Manager, AJ is Industry Analyst for The ITAM Review. He’s interested in hearing from end users of ITAM tools and also vendors.


For VMware, Oracle, SAP & any DataCentre Software

Barry is a security cleared software asset management consultant, specialising in the licensing and commercial agreements of some of the world’s biggest data centre and cloud software vendors – Microsoft, IBM, VMware, Red Hat, Oracle, Citrix and SAP, amongst others. He is also the co-founder and managing consultant of Cortex Consulting


For IBM, Micro Focus & General Audit Defence

Daniel has over 20 years as a IT professional delivering to/for a combination of Blue chip, fortune 500 & SME companies. He has managed teams of up to 200 people for large complex transformation programmes & smaller teams for professional services, consultancy & Internal Dept. He has a strong technical background, with service delivery & project management experience specialising in IT Asset Management (ITAM) focusing on software asset management (SAM). He is also a software auditing ninja, and regularly presents at ITAM events on how to defend yourself against any audit type!


For Adobe, Autodesk, SaaS & General SAM

David is an award winning ITAM professional and currently the Principal Consultant for SAM Beast Consulting Ltd, helping customers implement and mature successful IT Asset Management functions.

He has implemented successful IT Asset Management (ITAM) functions in a number of organisations. He has also saved tens of millions of pounds via contract renegotiation, internal audits, optimising existing licenses and reducing Cloud spend.


For Oracle, IBM, Microsoft, Informatica & SAS

George has over 10 years’ experience in the software asset management industry, and has been working with stakeholders to help them optimize their contracting policies and processes, establish long-term software management strategies, and negotiate more favourable software license agreements that align with their business goals of lowering costs, reducing risk, while providing optimal flexibility.

He also have a wealth of experience in the areas of software compliance and license management.


For Business Continuity Planning & License Management Best Practice

Martin is owner and founder of The ITAM Review, an online resource for worldwide ITAM professionals.

Martin is also the founder of ITAM Forum, a not-for-profit trade body for the ITAM industry created to raise the profile of the profession and bring an organisational certification to market. On a voluntary basis Martin is a contributor to ISO WG21 which develops the ITAM International Standard ISO/IEC 19770.


For General Licensing &
Audit Defence

Matthew has been providing consulting support to businesses in the UK and Europe since before the dreaded Year 2K. He has overseen the auditing and de-commissioning of Data Centers enabling businesses to get a better handle on what IT assets they have, their value and whether they are actually in use. Used to working with companies to work with companies reviewing their SAM practices whether this is being done internally or by an outsourcer, establish licensing positions for products and defending against vendor software audits.


For Microsoft (including Azure)
& IaaS

Rich has been in the world of IT and software licensing since 2003, having been a software sales manager for a VAR, a Microsoft licensing endorsed trainer, and now an ITAM analyst looking at software licensing and cloud.


For SAM Audit, Compliance & Defence Processes

Rory is an accomplished cross-functional thought leader, delivering ITAM and SAM enabled digital transformations to drive businesses from current-state, to steady-state, and from steady-state to super-state. 

His primary focus is to establish robust IT capabilities and infrastructures, delivering process improvement and significant cost reduction empowering business strategy to focus on sustainable growth. 

Rory is also the owner and founder of SAM Charter.


For Microsoft &
General Licensing

Stephen is a senior consultant that consistently delivers tailored IT asset management (ITAM) solutions that allow organizations to; achieve and maintain software license compliance, increase business agility and improve decision making, achieve significant cost savings and reduce risks. Application and competent delivery of industry leading ITAM services to a plethora of industries in many challenging scenarios across the globe.